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Barbie® Launches a New Line of Black Dolls Called So In Style™
The So In Style™ line features Grace™, Kara™ and Trichelle™ dolls, three best friends who are all about fashion, fun and friendship. Each of the dolls features its own unique personality and style and reflects one of three varying skin tones. The S.I.S.™ line also introduces a mentoring theme; each doll is accompanied by a smaller doll or “little sister” and has different interests – from music and math to science and drill team. The big and little sister dolls are meant to introduce and inspire girls with mentoring themes. “I believe that a happy inspired childhood creates happy, inspired, powerful women,” said McBride-Irby. “I want my new So In Style dolls to not only be an authentic representation of my community and culture, but to also encourage girls to be inspired and dream big.”
“For 50 years, Barbie has inspired girls to be anything they want to be – embracing girls of all backgrounds, ethnicities, cultures and ages while representing more than 50 nationalities,” said Stephanie Cota, Senior Vice President, Marketing, Barbie. “We are so proud to introduce the So In Style dolls and to provide girls of all ethnicities and cultures another way to play with Barbie.” More About The So In Style Dolls In addition to the So In Style™ big/little dolls, S.I.S.™ also gives girls authentic hair play with new Aqua curl technology, allowing girls to curl, straighten and style their dolls’ hair over and over again with a spray of water and fun hair styling tools. - S.I.S.™ dolls are available at mass retailers nationwide and on BarbieCollector.com for a variety of price points: - S.I.S.™ Doll
Pair Assortment (big and little sister) - $19.99
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(Press
Release) Mattel® announced today the launch of So In Style™,
a new line of black dolls by Barbie® featuring more authentic-looking
facial features such as fuller lips, a wider nose, more distinctive cheek
bones and curlier hair. So In Style™ (S.I.S.™) was developed
and inspired by Barbie® designer of 12 years, Stacey McBride-Irby,
an African-American mother of two who wanted to 
Two
years ago, McBride-Irby watched her then four-year-old daughter play and
was inspired to develop a line of black fashion dolls that her daughter
could relate to. McBride-Irby personally designed and directed the dolls’
fashions and sculpts, packaging and storylines based on what she heard
as moms’ desires in her community.